In today’s saturated marketplace many people are asking this very popular question: Is it really possible to grow your network marketing business using the Internet? Believe me when I was new to network marketing I asked the same question. Initially I got a bunch of mixed responses. I spinned my wheels and got distracted by all the “shiny objects” until the day that I stumbled upon the right information. Information that would change my life and my business forever.
But don’t just take my word for it. In today’s blog post I’m going share with you exactly how the Internet can help skyrocket your network marketing business. I learned these insights from industry expert Ferny Ceballos, author of The Attraction Marketing Formula, who just happens to be a 7 figure earner in our beloved industry. Be sure to take notes as he shares mind blowing strategy from a recent conference that was attended by top 6 and 7 figure earners in the industry.
According to Ferny here are 3 proven strategies to grow your network marketing business using the Internet:
Strategy #1: Social Media Prospecting to Grow Your Network Marketing Business
This strategy is an approach which will seem pretty familiar, because it’s prospecting as we’ve always done it, just with an online twist.
Keep in mind that prospecting on social media is NOT “Internet marketing,” however it still beats camping out at Walmart trying to build your network marketing business.
This is the process that, Jason, a 7-figure producer in network marketing teaches to his team, after their warm market runs out.
1) SEARCH – Use Facebook Search to find ‘friends of friends’ who live locally (at least to start with).
There are a few reasons for doing it this way…
First of all, Facebook allows you to directly message ‘friends of friends’ so that your message goes into their main inbox, instead of the “Other” inbox, which most people don’t even know exists.
Secondly, you start with local, because it will allow you to eventually meet face to face with them to form a more powerful personal connection. Given that you have no prior relationship, it’s important to meet up.
2) QUALIFY – Next, take a minute to look at their profile and identify key interests that might resonate with you personally, your business or your products. You are also looking for more subtle things, like are they smiling in their pictures? Are they outgoing? Do they seem to be a positive person?
Bear in mind, you are prospecting, but you are also qualifying them.
For example, an interest in Robert Kiyosaki or Marie Forleo might indicate an interest in entrepreneurship. An interest in CrossFit indicates an interest in health and wellness and that might resonate with your company’s products.
3) MESSAGE – Then you craft your first message to them, which believe it or not, follows a somewhat standard prospecting approach.
You can come up with a template, but each message will be tailored to them specifically. This message will mention friends you have in common. You mention that you’re a recruiter for a “health & wellness company” or whatever the niche is, you’re “expanding in the area” and you ask if they are “open to earning extra money?”
As Jason described it, “You throw the ball in the air and see if they swing back at it.” You DO NOT want to be posting copy/paste messages with links to sign up for your opportunity. Not only is that not effective, it’s considered SPAM by Facebook and can get your account shut down and get your company in trouble too.
In this initial message, you aren’t giving them any info or links. You are simply trying to get them to express an interest.
4) BOOK – If they “swing back,” book a face to face meeting, if local or at the very least get them on the phone. You just let them know that details are better explained in person and, “if we were to work together, it’s a good opportunity to see if we would like each other!”
At this point, if they agree meet with you, hopefully your network marketing company or upline have defined a solid process for you to follow here.
According to Jason, he and his team experience about a 30% positive response rate.
If they don’t answer back, there are some different approaches here. Some play it safe and leave the 70% that didn’t answer back, alone.
Jason is an advocate of following up with a 2nd message 4-5 days later, if they don’t answer back. It’s a short message simply to see if they a) received the 1st message and b) to see if they are interested. Sometimes they don’t get the first message or see the message when they are in the middle of something and forget to answer back.
The 2nd message, will usually double his overall results vs only sending 1 message. Sending a 3rd follow-up message is not recommended. At this point, you assume a “NO” and move on.
Strategy #2: Use the ‘Mouse Trap’ Method to Grow Your Network Marketing Business
This strategy is also commonly referred to as the “lifestyle post”. This process is pretty simple and depending on your personality, it may or may not be a great fit for you. This pretty much involves posting your results on social media (i.e. setting the ‘mousetrap’) and waiting for people to express an interest via the comments or private message. To boost results, you can add a CALL TO ACTION for them to message you, if they want more info.
If you are ‘leading with the opportunity’ angle, this would involve posting pictures and announcements about your ‘rags to riches’ story, income results, and the impact it’s made on your lifestyle. (Obviously, you can only do this if you’ve gotten results.)
I’ve seen people whom I know personally deploy this strategy with great success, I’m a little wary of this approach because you could possibly run into compliance or even legal problems, especially if a lot of people in your network marketing company are doing this. I personally don’t like this angle because it can upset your real life friends & family.
Leading with the product angle, the mouse trap approach could be very powerful and usually more friend & company safe, especially if the results you are posting are personal or based on a customer case study. This angle will help you generate more customers and a few of those customers may actually express an interest in the business, after they fall in love with the product.
We’ve seen this strategy run rampant with weight loss challenges & case studies, which still work amazingly well.This can also work with other products, if there is a clear and visible result that was produced from product use.
Another example, is people in the travel business, posting pictures of their luxury vacation/trips and reveal how little they paid for that experience.
You can post pictures of yourself running a marathon, triathlon, or even a 5K , which would not have been possible without certain supplements from your network marketing business.
Essentially, show everyone connected to you on social media a desirable change in your life, achieved in part or as a direct result of your network marketing company’s product. The key here is to never reveal the name of your network marketing company. And here’s why, your goal here is to have a conversation that comes from the “curiosity” you’ve created. If you spill all the beans, they can just Google your network marketing company and never get on the phone with you. You’re not here to advertise your network marketing company (BORING). You are here to brand yourself. Stay tuned for more on exactly how to do that: Brand Yourself.
Once they express an interest, you follow through using whatever process you’ve been taught for closing prospects.
For closing offline after using strategy #1 or #2 for getting the prospect, I would recommend training by Tim Sales on presenting, closing, and enrolling new reps.
But if “closing” people is not your thing, then stayed tuned for my favorite Internet strategy that works like a charm.
Strategy #3: Attraction Marketing (my personal favorite)
We will probably look back at the year 2015 as the tipping point for when Internet marketing (i.e. passive online selling & recruiting) was finally legitimized as the force it deserves to be recognized as, in network marketing.
At the conference, leader after leader , stood up saying they had built their businesses, primarily using the internet.
If these were only 6-figure earners, ‘old schoolers’ would dismiss their success as a ‘fluke’ or ‘non-duplicatable.’
However, just 2 seats from Ferny sat a woman who stood up when 7-figure earners were asked to identify themselves and she openly confessed that she built online. She described her exact strategy. (Ferny later interviewed her and got a detailed account of what she did.)
What she outlined as the blueprint for her business was the exact method that Ferny and his partners have been teaching for 10 years. It’s called ‘attraction marketing,’ and is outlined step by step in this FREE 10 day online Recruiting Bootcamp Available HERE and the book authored by Ferny: The Attraction Marketing Formula.
Many stood up afterwards and shared their strategies.
They didn’t message strangers online templated messages like in Strategy #1.
They didn’t fill their friend’s newsfeeds with promotions for an opportunity or product as in Strategy #2.
They created a truly passive way of making sure that when they woke up each morning, their inbox was full of notifications. They had generated, in their sleep, 10, 20, 50, or even hundreds of new prospects, interested in learning more about their opportunity, product or mentorship.
Or their inbox was full of notifications of 5 – 10 new CUSTOMERS waiting to receive their product and excited about the possibility it holds for them.
Or their inbox was full of notifications of 5 – 10 new DISTRIBUTORS ready to get signed up (or possibly already signed up while they slept), waiting to be led in their new exciting venture.
Just about every other type of business in the world is now using proven, passive and scalable online marketing & advertising methods in ADDITION to prospecting and referral based methods.
So why NOT your network marketing business? The only reason would be if it wasn’t actually a REAL business. But you and I know better.
There is a proven way to build your network marketing business online and you can learn more about it in this FREE BOOTCAMP.
Just like anything else in business, this will take work and study.
But ultimately, you will enhance your skill set and move you into the 21st century. Are you ready for this journey? Are you ready to skyrocket your network marketing business?
I look forward to working with you.
To your success,
“Helping smart success oriented people live a big life”
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